Jasper Living is a distinguished real estate developer recognized for its boutique housing projects, which offer high-quality, thoughtfully designed homes. The brand aims to convey professionalism and credibility while maintaining enough flexibility to complement its various developments.
Jasper Living
Requirements & Goals
The identity needed to feel established yet understated, ensuring it could be co-branded alongside individual housing projects without overshadowing them. It was essential for the identity to reflect Jasper Living’s expertise in real estate while subtly referencing the landscapes that influence its developments.
Outcomes
The final identity features a clean, minimal brand mark and a modern illustration of the mountain range where most of its projects are located. This balance of simplicity and sophistication allows Jasper Living’s brand to feel confident yet adaptable, supporting its developments without drawing attention away from them.
