The client wanted a brand that conveyed a high-end, exclusive feel while maintaining a charming boutique aesthetic. To achieve this, I introduced an “outdoorsman” theme, incorporating hand-drawn illustrations and journal-style entries to evoke the region’s history and natural beauty. The identity needed to feel both timeless and sophisticated.

The final design features a minimal yet refined brand mark complemented by bespoke icons and illustrations. Together, these elements tell the story of Bremner Park, celebrating its legacy and connection to the land. The result is a brand that feels both premium and deeply rooted in Wanaka’s character.