The practice aimed to develop a friendly yet professional brand identity, steering clear of the cold, clinical atmosphere that can often accompany medical services. The challenge was to create a design that reassures patients while upholding credibility in the healthcare industry. A calming, modern aesthetic was crucial for achieving this objective.

The final brand identity features a soft ‘B’ icon that subtly resembles a heart, reinforcing the practice’s focus on cardiology and care. A soothing blue-green colour palette enhances feelings of calm and reassurance, creating an expert and inviting image. The result is a visual identity that makes patients feel at ease while maintaining a polished, professional presence.